Founded in 1865 by Piedmont industrialist Carlo Reda, who transformed an historic mill in Valdilana into a premier wool manufacturer, Reda stands as an iconic pillar of Italian textile excellence in the Biella foothills.
In 1919, the Botto Poala family acquired the mill, establishing a multi-generational legacy of savoir-faire and technological progression.
Pioneering direct relationships with wool growers, Reda established its own sustainable sheep station, Otamatapaio, in New Zealand to ensure an uncompromising standard for superfine Merino wool.
Through strategic expansions into Valle Mosso, global hubs in Shanghai, and the acquisition of the fully integrated Comero mill, Reda evolved into an international benchmark for luxury textiles under the fourth-generation stewardship of CEO Ercole Botto Poala.
Reda continues to redefine contemporary tailoring through material innovation. Landmark developments include Rewoolution, its sustainable activewear line, and Reda Active, crafted using the proprietary CompAct³ spinning technology developed by the mill’s in-house researchers for superior natural elasticity, breathability, and wrinkle recovery.
Upholding complete vertical control from fleece to finished textile at its historic Crocemosso mill, Reda pairs strict environmental traceability with authentic Italian craftsmanship.
For bespoke tailors and discerning clothiers, Reda offers pristine Merino wool fabrics that bridge classic sartorial refinement with high-performance modern living.
At The White Stripes Tailors & Shirtmakers, you can explore Reda fabrics in Dubai, Abu Dhabi and across the UAE. Get in touch with us to discover the available fabric options and find the right one for your style.
